By Xavier Rivera· ·1.5 min read
Apple Foldable iPhone Ultra Tops $2,000 Price
Apple's foldable iPhone, dubbed iPhone Ultra, will exceed $2,000 in the U.S., per Bloomberg's Mark Gurman. The steep price tests demand for foldables as Apple enters a niche market late, potentially redefining premium smartphones or pricing itself out.
Source:MacRumors
Apple's rumored foldable iPhone, potentially branded as iPhone Ultra, targets a starting price above $2,000 in the U.S., Bloomberg reporter Mark Gurman reveals. This positions the device as Apple's priciest smartphone yet, surpassing even the high-end iPhone Pro Max models that top out around $1,600.
Gurman, a reliable Apple watcher, notes the foldable arrives late to a market dominated by Samsung's Galaxy Z Fold series—now in its sixth generation at $1,800—and Google's Pixel Fold 2, expected soon under $1,800. Apple's entry demands a premium to justify its titanium builds and seamless software integration, but $2,000 risks alienating buyers in a smartphone market where average prices hover below $1,000.
The device unfolds to a larger screen for multitasking, a feature iPhone loyalists crave amid complaints about notch intrusions and static displays. Yet foldables remain niche: global shipments hit just 16.5 million units last year, per Counterpoint Research, versus 1.1 billion slab phones. Apple could mainstream the category with its scale, much like it did with smartwatches.
Unclear details linger—Gurman doesn't specify if $2,000 marks the base model or higher configs with more storage. Production ramps reportedly begin mid-year for a September unveiling alongside alongside the iPhone 18 Pro and Pro Max models.
This pricing signals Apple's bet on foldables as an ultra-premium tier, pressuring rivals to match innovation without undercutting iPhone margins. Expect carriers to balk at subsidies, pushing buyers toward financing. Watch the September event: concrete specs will decide if iPhone Ultra folds into success or creases under its own weight.
Gurman, a reliable Apple watcher, notes the foldable arrives late to a market dominated by Samsung's Galaxy Z Fold series—now in its sixth generation at $1,800—and Google's Pixel Fold 2, expected soon under $1,800. Apple's entry demands a premium to justify its titanium builds and seamless software integration, but $2,000 risks alienating buyers in a smartphone market where average prices hover below $1,000.
The device unfolds to a larger screen for multitasking, a feature iPhone loyalists crave amid complaints about notch intrusions and static displays. Yet foldables remain niche: global shipments hit just 16.5 million units last year, per Counterpoint Research, versus 1.1 billion slab phones. Apple could mainstream the category with its scale, much like it did with smartwatches.
Unclear details linger—Gurman doesn't specify if $2,000 marks the base model or higher configs with more storage. Production ramps reportedly begin mid-year for a September unveiling alongside alongside the iPhone 18 Pro and Pro Max models.
This pricing signals Apple's bet on foldables as an ultra-premium tier, pressuring rivals to match innovation without undercutting iPhone margins. Expect carriers to balk at subsidies, pushing buyers toward financing. Watch the September event: concrete specs will decide if iPhone Ultra folds into success or creases under its own weight.
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