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Xbox Wire, The Verge, Variety, and others confirm Xbox's new XP division led by Kayleen Walters, announced October 8, 2026.

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via Insider Gaming

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Home/Tech/Xbox Forms XP Division to Grow Franchises Into Film and Events
VERIFIEDBy Xavier Rivera· ·1 min read

Xbox Forms XP Division to Grow Franchises Into Film and Events

Xbox has launched a new division named XP to expand its franchises into film, television, products, live events, and partnerships. The unit consolidates existing teams under President Kayleen Walters to support the company's stated aim of becoming the top entertainment company.

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Xbox Forms XP Division to Grow Franchises Into Film and Events
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TL;DRAI · 60 sec read

Xbox creates XP division to expand game franchises into film, television, consumer products, live events, and partnerships. Matthew Ball announces the unit and names Kayleen Walters president. It merges prior teams to reach larger audiences and make Xbox the top global entertainment company.

Xbox has created a new division called XP to expand its game franchises into film, television, consumer products, live events, and partnerships.
A company blog post states the goal of becoming the number one entertainment company in the world.
Xbox names leadership for the new XP division. Matthew Ball, Chief Strategy Officer of Xbox, announced the division. Kayleen Walters will serve as its president. The move consolidates teams that have handled similar work across Xbox for years.
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Division aims to make Xbox the top entertainment company. A company blog post states the goal of becoming the number one entertainment company in the world. XP will grow franchises across additional mediums to reach larger audiences and create deeper connections with players. The division will also seek new fans through these expanded efforts.
XP will grow franchises across additional mediums to reach larger audiences and create deeper connections with players.
XP covers four focus areas. Xbox Pictures will introduce worlds and characters through film, television, and linear storytelling. Xbox Products will create merchandise that lets fans express connection to the franchises. Xbox Places will organize live events, immersive experiences, attractions, broadcasts, and destinations. Xbox Partnerships will handle collaborations with creators, brands, and communities for new experiences and sponsorships.
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Teams will align on shared expansion goals. The consolidated groups will work together to broaden reach and generate new opportunities. The announcement frames these steps as necessary to grow the franchises beyond their current scope.
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