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Home/Tech/Amazon upgrades Seller Assistant with memory and automation workflows
VERIFIEDBy Xavier Rivera·Wednesday, September 23, 2026 at 9:20 AM EDT·1 min read

Amazon upgrades Seller Assistant with memory and automation workflows

Amazon has added persistent memory and 24/7 automation workflows to Seller Assistant along with a plugin for Amazon Quick and Anthropic’s Claude. The changes let sellers run Amazon-specific tasks inside the AI tools they already use while keeping data inside Amazon infrastructure.

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Amazon upgrades Seller Assistant with memory and automation workflows
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TL;DRAI · 60 sec read

Amazon upgrades Seller Assistant with persistent memory of pricing patterns and inventory cycles plus agentic workflows that automate routine tasks. Memory follows sellers across Seller Central, Amazon Quick, and Claude to deliver improving personalized recommendations. Sellers retain control via guardrails, audit trails, and visible reasoning while data stays inside Amazon infrastructure.

Amazon has expanded Seller Assistant with persistent memory of each seller’s business and new agentic workflows that automate routine tasks around the clock.
Memory follows sellers across Seller Central, Amazon Quick, and Claude so context remains intact when switching tools.
Seller Assistant now retains memory of pricing patterns and inventory cycles. The update allows the tool to deliver personalized recommendations on inventory management and pricing that improve with continued use. Memory follows sellers across Seller Central, Amazon Quick, and Claude so context remains intact when switching tools.
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New workflows run routine tasks continuously with seller-defined controls. Sellers can set guardrails for actions such as restocking and pricing adjustments while maintaining full audit trails. Every recommendation includes visible reasoning that sellers can review or modify.
Seller data remains inside Amazon infrastructure and is never shared externally.
A new plugin extends Seller Assistant into external AI tools. The plugin launches first in Amazon Quick and enters beta with Anthropic’s Claude. Sellers receive a free 12-month Quick Plus subscription to support business operations on and off Amazon.
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Capabilities rest on Amazon Bedrock and Anthropic models. Seller data remains inside Amazon infrastructure and is never shared externally. The system combines 25 years of Amazon commerce data with foundation models while keeping all processing within the company’s environment.
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