The Circuitry
THE CIRCUITRYYour one-stop source for all tech news
HOMETODAYNEWSFEEDEVENTS
BOOKMARKS
RSS
© 2026 The Circuitry
About UsSourcesContactCorrectionsPrivacy
  • Today
  • Feed
  • Events
  • Saved
  • AAPL
  • MSFT
  • GOOGL
  • META
  • NVDA
  • TSLA
  • AMZN
  • INTC
  • SONY
  • TTWO
  • COIN
  • BTC
  • ETH
  • SOL
  • AAPL
  • MSFT
  • GOOGL
  • META
  • NVDA
  • TSLA
  • AMZN
  • INTC
  • SONY
  • TTWO
  • COIN
  • BTC
  • ETH
  • SOL

Feed

Ad
From The CircuitryVerified tech news, cross-checked.How we verify →
  • Google launches a Knowledge Work layout in AntigravityTech
  • Adobe and Disney announce a multi-year alliance on custom AI modelsTech
  • Nvidia board opens independent inquiry after reports Huang was targeted by foreign intelligenceTech
  • Meta launches Muse Ember, its smallest AI model for agent subtasksTech
  • Investors say Anthropic may need a lower IPO valuation ahead of a Nov. 16 targetTech
  • Microsoft says an Outlook spoofing flaw is already exploitedSecurity
  • Microsoft lists 1,094 flaws in the November security updatesSecurity
  • Nvidia donates OpenShell to the cloud-native foundationTech
  • FDA requires GLP-1 labels to warn of a rare vision-loss riskTech
  • Ring lists a $249.99 indoor drone cam and a $999.99 robotTech
  • Reuters calculates Anthropic at up to $1.4 trillion fully dilutedTech
  • SAP releases 35 new security notes, including four scored 10.0Tech
  • Anthropic launches a roadshow for a proposed IPO at $70 to $78Tech
Scroll for more
Verification
VERIFIEDConfidence: HIGH
Source identified
Claims cross-referenced
No discrepancies found
Fact-check summary

Reported directly by Amazon Press — the official primary source for this announcement.

Sourcing
1source

via Amazon Press

Amazon Press · track record
6Stories
100%Verified
030d
All sources →
Markets
AMZN···

Live quote · not investment advice

Ad
From The CircuitryWhy The Circuitry

Verified tech news, cross-checked.

Every story is checked against independent sources before it posts — no rumors dressed up as fact.

How we verify →
From The CircuitryWhy The Circuitry

Verified tech news, cross-checked.

Every story is checked against independent sources before it posts — no rumors dressed up as fact.

How we verify →
Home/Tech/Amazon upgrades Seller Assistant with memory and automation workflows
VERIFIEDBy Xavier Rivera·Wednesday, September 23, 2026 at 9:20 AM AST·1 min read

Amazon upgrades Seller Assistant with memory and automation workflows

Amazon has added persistent memory and 24/7 automation workflows to Seller Assistant along with a plugin for Amazon Quick and Anthropic’s Claude. The changes let sellers run Amazon-specific tasks inside the AI tools they already use while keeping data inside Amazon infrastructure.

Source:Amazon Press
Post
Amazon upgrades Seller Assistant with memory and automation workflows
Ad
From The CircuitryVerified tech news, cross-checked.How we verify →
Ad
From The CircuitryWhy The Circuitry

Verified tech news, cross-checked.

Every story is checked against independent sources before it posts — no rumors dressed up as fact.

How we verify →
TL;DRAI · 60 sec read

Amazon upgrades Seller Assistant with persistent memory of pricing patterns and inventory cycles plus agentic workflows that automate routine tasks. Memory follows sellers across Seller Central, Amazon Quick, and Claude to deliver improving personalized recommendations. Sellers retain control via guardrails, audit trails, and visible reasoning while data stays inside Amazon infrastructure.

Amazon has expanded Seller Assistant with persistent memory of each seller’s business and new agentic workflows that automate routine tasks around the clock.
Memory follows sellers across Seller Central, Amazon Quick, and Claude so context remains intact when switching tools.
Seller Assistant now retains memory of pricing patterns and inventory cycles. The update allows the tool to deliver personalized recommendations on inventory management and pricing that improve with continued use. Memory follows sellers across Seller Central, Amazon Quick, and Claude so context remains intact when switching tools.
From The CircuitryThe Feed — live briefs across tech, all day.See what’s happening →
New workflows run routine tasks continuously with seller-defined controls. Sellers can set guardrails for actions such as restocking and pricing adjustments while maintaining full audit trails. Every recommendation includes visible reasoning that sellers can review or modify.
Seller data remains inside Amazon infrastructure and is never shared externally.
A new plugin extends Seller Assistant into external AI tools. The plugin launches first in Amazon Quick and enters beta with Anthropic’s Claude. Sellers receive a free 12-month Quick Plus subscription to support business operations on and off Amazon.
Ad
From The CircuitryWhy The Circuitry

Verified tech news, cross-checked.

Every story is checked against independent sources before it posts — no rumors dressed up as fact.

How we verify →
Capabilities rest on Amazon Bedrock and Anthropic models. Seller data remains inside Amazon infrastructure and is never shared externally. The system combines 25 years of Amazon commerce data with foundation models while keeping all processing within the company’s environment.
Why this mattersAI · ~100 words

Tap a lens to see what this story means for you.

Morning Brief

Liked this? The Brief brings you the whole day in tech, verified, every morning.

Two minutes, free forever. What's in The Brief →

Reader-supported
DonateBuy me a coffee →Follow@thecircuitry_ →Follow@thecircuitry.to →
HELP US IMPROVE
From The Circuitry

See what’s happening right now

The Feed runs all day — short, verified briefs the moment they break.

Open the Feed →
From The Circuitry

Follow @thecircuitry_

Every story we publish, as it happens. No noise between.

Follow on X ↗On Bluesky ↗

Reader-supported

The Circuitry is a passion project I've always wanted to build, and I love the work behind it.

Running it costs real money. APIs, hosting, time. To keep improving the site and growing this into something useful for everyone, those costs have to be covered.

Any contribution is appreciated. If not, no pressure. Thanks for reading.

Buy me a coffee
AmazonAIE-commerce
More fromAmazon Press
  • AWS launches $1B Forward Deployed Engineering unit for agentic AI

    Tech · 4mo
  • Amazon Leo to Launch Record Ariane 6 Payload of 36 Satellites

    Tech · 5mo
  • Pinterest Commits $4B to AWS for AI Infrastructure

    Tech · 5mo
More inTech
  • Microsoft says an Outlook spoofing flaw is already exploited

    Tech · 1h
  • Microsoft lists 1,094 flaws in the November security updates

    Tech · 1h
  • Nvidia donates OpenShell to the cloud-native foundation

    Tech · 3h
SupportThe Work

The Circuitry is reader-supported. If you find the daily brief useful, you can buy me a coffee to keep it going.

Buy a coffee →
Ad
From The CircuitryWhy The Circuitry

Verified tech news, cross-checked.

Every story is checked against independent sources before it posts — no rumors dressed up as fact.

How we verify →
From The CircuitryWhy The Circuitry

Verified tech news, cross-checked.

Every story is checked against independent sources before it posts — no rumors dressed up as fact.

How we verify →

MORE IN THIS BEAT

All Tech →
  • Tech·Nov 9

    Google launches a Knowledge Work layout in Antigravity

    Google says it is launching a Knowledge Work layout in Antigravity for research, documents, and other non-code work, on the same agent as the coding interface.

  • Tech·Nov 9

    Adobe and Disney announce a multi-year alliance on custom AI models

    Adobe and Disney announced a multi-year alliance on November 9, including custom generative models in Adobe Firefly Foundry trained on Disney properties.

  • Tech·Nov 9

    Nvidia board opens independent inquiry after reports Huang was targeted by foreign intelligence

    Nvidia's board says it is opening an independent investigation after reports that CEO Jensen Huang was the target of a foreign intelligence effort. It says it has no reason to believe secrets were compromised, and Huang has said he will cooperate.

  • Tech·Nov 9

    Meta launches Muse Ember, its smallest AI model for agent subtasks

    Meta has released Muse Ember, which it calls its smallest and most efficient AI model for agent subtasks such as tool calls and coding. It is available as muse-ember-1.0 at $0.10 per million input tokens.

  • Tech·Nov 9

    Investors say Anthropic may need a lower IPO valuation ahead of a Nov. 16 target

    Three investors told The Wall Street Journal Anthropic's IPO valuation will likely need to come down, with one saying closer to $1 trillion, the Journal reported, per AFP. The company had been aiming for about $1.5 trillion and a week-of-Nov. 16 debut, and has not confirmed a date.