Bloomberg, Reuters, WSJ, FT, and Quartz corroborate the Sept 9, 2026 Apple event led by new CEO John Ternus unveiling a foldable iPhone priced over $2,000.
via Mark Gurman (Bloomberg)
Live quote · not investment advice
Apple's foldable iPhone event is underway at Apple Park, the first iPhone keynote led by new CEO John Ternus. The showcase is expected to debut the iPhone Duo priced at $1,999 while the standard iPhone 18 may slip to next year amid rising costs.

Finished Ultra→Duo correction on TLDR left from an earlier partial fix; official name iPhone Duo starts at $1,999.
Corrected foldable name from iPhone Ultra to iPhone Duo and price from “exceeding $2,000” to official $1,999 starting price.
Sources indicate it will be named the iPhone Ultra and carry a price exceeding $2,000.
It represents an unconventional keynote that could usher in a new era for Apple with the foldable device debut.
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Buy a coffee →Apple's online store now limits customers in the U.S. and other markets to two iPhone Duo units, with the cap enforced at checkout. Apple has not commented publicly on the limit.
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