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Bloomberg, Reuters, WSJ, FT, and Quartz corroborate the Sept 9, 2026 Apple event led by new CEO John Ternus unveiling a foldable iPhone priced over $2,000.

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via Mark Gurman (Bloomberg)

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Home/Tech/Apple Foldable iPhone Event Underway Under New CEO
VERIFIEDBy Xavier Rivera·Wednesday, September 9, 2026 at 1:42 PM EDT·1 min read

Apple Foldable iPhone Event Underway Under New CEO

Apple's foldable iPhone event is underway at Apple Park, the first iPhone keynote led by new CEO John Ternus. The showcase is expected to debut the iPhone Duo priced at $1,999 while the standard iPhone 18 may slip to next year amid rising costs.

Source:Mark Gurman (Bloomberg)
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Apple Foldable iPhone Event Underway Under New CEO
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TL;DRAI · 60 sec read

Apple's event at Apple Park begins under new CEO John Ternus. It debuts the foldable iPhone Duo priced at $1,999, plus Pro models and other updates, while the base iPhone 18 may delay until next year due to costs. This marks Apple's first major launch under Ternus with a new product category.

⚐ CORRECTEDThursday, September 10, 2026 at 7:05 PM EDT

Finished Ultra→Duo correction on TLDR left from an earlier partial fix; official name iPhone Duo starts at $1,999.

EARLIER CORRECTIONS (1)
Thursday, September 10, 2026 at 6:36 PM EDT

Corrected foldable name from iPhone Ultra to iPhone Duo and price from “exceeding $2,000” to official $1,999 starting price.

→ All corrections
Apple's live event at Apple Park has begun, marking the first iPhone keynote led by newly appointed CEO John Ternus. The showcase is expected to debut the company's long-rumored foldable iPhone along with other hardware and software updates.

The event introduces Ternus in the CEO role. Ternus has described the launch as "a huge launch . . . that's going to be phenomenal." This marks a significant moment as he steps into the spotlight with a new halo product.
Sources indicate it will be named the iPhone Ultra and carry a price exceeding $2,000.

The foldable iPhone is anticipated to be the centerpiece. Apple named it the iPhone Duo, starting at $1,999.

Standard iPhone 18 faces potential delay. The base model iPhone 18 might not arrive until early next year. Apple could tease it during the event, but only the pricey Pros and folding phone are expected to be announced today.
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Rising manufacturing costs and an ongoing memory crisis affecting the PC industry are cited as factors behind the possible delay. The foldable iPhone and Pro models are slated to go on sale later in September.
It represents an unconventional keynote that could usher in a new era for Apple with the foldable device debut.

Additional products and updates anticipated. Attendees are likely to hear details on OS updates, new Apple Watches, and possibly AirPods. Reporters from multiple outlets are providing live coverage from Cupertino, California.
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The event started at 10AM PT / 1PM ET. It represents an unconventional keynote that could usher in a new era for Apple with the foldable device debut.
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