Apple Foldable iPhone Event Underway Under New CEO

Apple's foldable iPhone event is underway at Apple Park, the first iPhone keynote led by new CEO John Ternus. The showcase is expected to debut the iPhone Ultra priced above $2,000 while the standard iPhone 18 may slip to next year amid rising costs.

Source:Mark Gurman (Bloomberg)

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Apple Foldable iPhone Event Underway Under New CEO

TL;DRAI · 60 sec read

Apple's live event at Apple Park has begun, marking the first iPhone keynote led by newly appointed CEO John Ternus. The showcase is expected to debut the company's long-rumored foldable iPhone along with other hardware and software updates.

The event introduces Ternus in the CEO role. Ternus has described the launch as "a huge launch . . . that's going to be phenomenal." This marks a significant moment as he steps into the spotlight with a new halo product.

Sources indicate it will be named the iPhone Ultra and carry a price exceeding $2,000.

The foldable iPhone is anticipated to be the centerpiece. Sources indicate it will be named the iPhone Ultra and carry a price exceeding $2,000.

Standard iPhone 18 faces potential delay. The base model iPhone 18 might not arrive until early next year. Apple could tease it during the event, but only the pricey Pros and folding phone are expected to be announced today.

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Rising manufacturing costs and an ongoing memory crisis affecting the PC industry are cited as factors behind the possible delay. The foldable iPhone and Pro models are slated to go on sale later in September.

It represents an unconventional keynote that could usher in a new era for Apple with the foldable device debut.

Additional products and updates anticipated. Attendees are likely to hear details on OS updates, new Apple Watches, and possibly AirPods. Reporters from multiple outlets are providing live coverage from Cupertino, California.

The event started at 10AM PT / 1PM ET. It represents an unconventional keynote that could usher in a new era for Apple with the foldable device debut.

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