Retail stores worldwide began selling Apple’s iPhone 18 Pro and Pro Max alongside the Apple Watch Series 12, Ultra 4 and AirPods 5 on September 18, 2026, with CEO John Ternus leading launch events at flagship locations.
The synchronized rollout covers handsets, wearable devices and wireless audio gear alike.
It counts among the company’s more substantial one-day hardware introductions of the past several years.
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iOS 27.1 will be released by October 23 to coincide with the iPhone Duo launch and bring Siri AI support for five new languages. The update is also expected to deliver two features that Apple delayed from the initial iOS 27 release.
Apple has raised prices by $100 on the iPhone 16, full iPhone 17 lineup and iPhone Air immediately after unveiling the iPhone Duo and iPhone 18 Pro, according to The Verge. The move means an affordable iPhone now costs more than it did yesterday.
Apple introduced the C2 modem with the iPhone Duo announcement, promising meaningfully faster uploads, 15% lower power consumption, and mmWave support in the US. Fully integrated with the A20 Pro and iOS 27, the platform uses AI algorithms to strengthen connection reliability in weak signal areas.
Apple has released watchOS 27, bringing Siri AI, a new Siri Modular watch face, Smart Stack upgrades, Cycle Tracking notifications for perimenopause, and numerous system refinements to compatible Apple Watch models when paired with supported iPhones.
Apple has released macOS Golden Gate 27, introducing Siri AI, Visual Intelligence, enhanced photo editing, Safari tools, natural language Shortcuts, design refinements, new child safety features, and performance improvements. The update is available only on Apple silicon Macs via System Settings and marks the first time Visual Intelligence reaches the desktop platform.
