Retail stores worldwide began selling Apple’s iPhone 18 Pro and Pro Max alongside the Apple Watch Series 12, Ultra 4 and AirPods 5 on September 18, 2026, with CEO John Ternus leading launch events at flagship locations.
The synchronized rollout covers handsets, wearable devices and wireless audio gear alike.
It counts among the company’s more substantial one-day hardware introductions of the past several years.
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Apple's online store now limits customers in the U.S. and other markets to two iPhone Duo units, with the cap enforced at checkout. Apple has not commented publicly on the limit.
Apple's M6 iMac starts at $1,499 with a 10-core CPU and GPU, and a $1,699 12-core model adds four Thunderbolt 4 ports. Preorders open Oct. 28 and units arrive Nov. 6.
Apple has announced its second event of the month for October 28 at 10 a.m. PT under the tagline “Pro and tell.” The gathering follows the October 13 product launch. Reports indicate expected reveals include OLED MacBook Pro models along with other hardware updates.
Apple has expanded its App Store rules to require developers to proactively prevent and remove AI-generated deepfakes and nonconsensual intimate imagery. The changes also target hidden nudify features and extend existing bans to alternative app distribution.
October 15 tech stories on 9to5Mac Daily include iPhone Duo repair pricing, OpenAI allegations involving a former employee now at Apple, Apple's Safari campaign, and a reported Apple Intelligence timeline for China.
