Retail stores worldwide began selling Apple’s iPhone 18 Pro and Pro Max alongside the Apple Watch Series 12, Ultra 4 and AirPods 5 on September 18, 2026, with CEO John Ternus leading launch events at flagship locations.
The synchronized rollout covers handsets, wearable devices and wireless audio gear alike.
It counts among the company’s more substantial one-day hardware introductions of the past several years.
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9to5Mac: Bloomberg reporter Mark Gurman stated that Apple will deploy large quantities of iPhone Duo demo units at major stores, including over 150 at the Fifth Avenue location in New York, to support hands-on access ahead of the October 23 launch.
DigiTimes: Apple's iPhone 18 Pro lineup shows mixed demand signals weeks after launch. Reports of component order cuts contrast with stronger demand for the Pro Max and foldable iPhone Duo amid rising memory costs.
Apple plans to launch Apple Intelligence in mainland China in December with iOS 27.3, Bloomberg reports. The first release would include the features that reached the U.S. two years ago, but not the new Siri AI.
Apple introduced HomeView, a smart display with a 7-inch Liquid Retina screen, Siri AI and face recognition for up to six users. It costs $299 (U.S.) in tabletop and wall-mounted versions. Pre-orders start today, with availability beginning Friday, November 13.
Apple announced HomePod mini 2 with an S10 chip, Sound Glow lighting and four-speaker surround sound with the new Apple TV 4K. It costs $149 (U.S.) in five colors. Pre-orders start today, with availability in stores beginning Friday, October 30. Siri AI comes in a future software update.
