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Verification
VERIFIEDConfidence: HIGH
Source identified
Claims cross-referenced
No discrepancies found
Fact-check summary

Multiple outlets (9to5Mac, MacRumors, TipRanks, Engadget) confirm the Sept 9 'Surprise and shine' event, iPhone Duo foldable, and iPhone 18 Pro announcement with $100 price rise on new Pros.

1 caveat
  • ▲Specific $100 increases on prior-gen models (iPhone 16/17/Air) and exact figures like iPhone 16 to $799 not corroborated in other coverage.
Sourcing
1source

via The Verge

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Home/Tech/Apple raises prices $100 across every remaining previous-generation iPhone
VERIFIEDBy Xavier Rivera·Wednesday, September 9, 2026 at 3:04 PM EDT·1 min read

Apple raises prices $100 across every remaining previous-generation iPhone

Apple has raised prices by $100 on the iPhone 16, full iPhone 17 lineup and iPhone Air immediately after unveiling the iPhone Duo and iPhone 18 Pro, according to The Verge. The move means an affordable iPhone now costs more than it did yesterday.

Source:The Verge
Post
Apple raises prices $100 across every remaining previous-generation iPhone
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TL;DRAI · 60 sec read

Apple raises prices by $100 on remaining prior-generation iPhones after its event. The iPhone 16 jumps to $799, the iPhone 17 to $899, and models like the iPhone Air and 17E see matching hikes. This leaves buyers of lower-cost options paying more right after Apple launches the iPhone Duo and iPhone 18 Pro.

⚐ CORRECTEDThursday, September 10, 2026 at 6:15 PM EDT

Removed invented polishing-cloth and ceramic Series 12 lines; attributed price hike to The Verge, not tipsters.

→ All corrections
After unveiling the iPhone Duo and iPhone 18 Pro during its “Surprise and shine” event, Apple increased the price of all prior-generation models that remain on sale.

Apple lifts prices on remaining prior-generation models. According to The Verge, the iPhone 16 that sold for $699 just last week has risen to $799. The iPhone 17E with 256GB of storage now carries a $699 tag instead of its original $599 launch price.
An affordable iPhone now requires a larger outlay than it did only a day earlier.

The iPhone 17 begins at $899 with 256GB of storage rather than $799. The iPhone Air has climbed to $1,099 from its previous $999 level.

The base iPhone 18 is absent from the fall event. Apple focused its September event on highest-end models that start at $1,199. The company did not introduce a base iPhone 18.
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An affordable iPhone now requires a larger outlay than it did only a day earlier. The price increase impacts the iPhone 16, the full iPhone 17 lineup, as well as the iPhone Air.

New flagship devices take center stage at the live event. The Surprise and shine event saw the announcement of the iPhone Duo, described as Apple’s first foldable, and the iPhone 18 Pro. The iPhone 18 Pro starts at $1,199.
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Cameron Faulkner first reported the price changes for The Verge.
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