Meta Debuts First $299 Own-Brand Smart Glasses

Meta has introduced its inaugural smart glasses carrying the company's own branding instead of partnering with Ray-Ban or Oakley. The launch undercuts previous pricing to strengthen the firm's position in the segment as it prepares for Apple's reported arrival.

Meta prices new Adventurer and Fury models below Ray-Ban Meta lineup. The Adventurer and Fury carry a $299 price, $80 below the second-generation Ray-Ban Meta Wayfarer released last year. A third option, the Starfire developed with Kylie Jenner, sells for $399.

EssilorLuxottica, parent of Ray-Ban and Oakley, produces the frames even though Meta handled the full design internally and applied its own name. Both companies' logos appear on the temple arms and packaging.

New models introduce updated shapes, fit features and color options. The Adventurer offers a rectangular shape reminiscent of the Wayfarer in standard and large sizes. The Fury follows a similar outline but with greater thickness. The Starfire features a narrower oval profile that includes a small gemstone beside the camera on the right lens, a metal nose pad built to limit makeup buildup, and the ability to use an AI version of Jenner's voice for assistant replies and setup messages. Its case holds a handwritten note from Jenner plus an integrated mirror.

Every style adds a three-way adjustable nose pad, customizable temple tips, and hinges that allow the arms to extend outward for broader head shapes. Between the Adventurer and Fury, buyers can choose from 26 color and lens pairings such as tortoise, black and green, along with transition, polarized and clear lenses. All models accept prescription lenses ranging from -12 to +2.25.

Hardware and software match existing Ray-Ban Meta Gen 2 capabilities with added features. The lineup retains the 12-megapixel camera, 3K video recording, five-microphone system and eight-hour battery found on the current Ray-Ban Meta Gen 2 glasses. The supplied case supplies roughly 40 extra hours of power. A separate Meta Glasses Charging Stand works with these new frames as well as the Ray-Ban Meta and Oakley Meta HSTN collections.

The glasses come loaded with Meta's Muse Spark AI model. The firm claims it delivers better answers and expands live translation to 14 additional languages including Mandarin, Korean, Japanese, Arabic and Hindi for a combined total of 20. A fresh "Dynamic Photo" tool records several frames then picks the strongest image. Pedestrian turn-by-turn directions will reach the camera models after first appearing on Meta's display-equipped glasses.

Meta addresses Apple competition and considers camera-free variant. Bloomberg reports that Meta signaled interest in a camera-free edition aimed at audio-only use for calls, music and AI interactions. Such a design could reduce cost and open fresh aesthetics by removing certain parts.

The firm described Apple as "formidable" ahead of the iPhone maker's own glasses launch. "I think you need to take anything they do seriously," Meta's Alex Himel said, adding, "they're good at hardware, they're good at design. There's a number of places where we won't necessarily be able to build the same quality consumer experience when paired with the phone, and so I think they're taking advantage of that." Apple is widely expected to release its first smart glasses in 2027.

Meta said it explored facial recognition but ultimately decided against including the feature.