Meta Launches End-to-End Encrypted Incognito AI Chat
Meta CEO Mark Zuckerberg says Incognito Chat is the first major AI product with no logs of conversations stored on servers and uses end-to-end encryption so no one, not even Meta, can read them. The feature arrives as ChatGPT and Gemini face multiple lawsuits tied to their stored conversation logs.

Incognito Chat uses end-to-end encryption. Meta says this makes its version different from other incognito-style modes on AI chatbots. The company recently removed end-to-end encryption from Instagram DMs.
Zuckerberg states that other apps can still see the questions coming in and the answers going out. "Incognito Chat with Meta AI is truly private, meaning no one — not even Meta — can read your conversations."
Google keeps data from temporary chats in Gemini for up to 72 hours. Temporary chats in ChatGPT can be stored for up to 30 days. Incognito chats in Claude are kept for a minimum of 30 days. Anthropic and OpenAI did not immediately respond to a request for comment.
Logs from ChatGPT are central to recent lawsuits over mass shootings in Tumbler Ridge, Canada, and at Florida State University last year. A lawsuit from the New York Times has included a court order to store conversations indefinitely. Google is being similarly sued by the family of a 36-year-old man who Gemini allegedly instructed to carry out a series of "missions" leading up to his death.
Meta's Incognito Chat is built on the same Private Processing tech launched last year for processing data in WhatsApp. It will roll out over the coming months in both WhatsApp and the Meta AI app.
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