Meta revives Creator Studio as AI companion app

Meta has revived its Facebook Creator Studio as a standalone AI companion app after shuttering the original page management platform in 2023.

Meta reimagines Creator Studio with AI at its core. The new app centers on the AI Creator Assistant, a chatbot that delivers performance tracking insights and tailored recommendations for improving engagement. Users can also query it to identify the most important audience comments and instantly draft replies in their own voice.

Meta states the app shows creators “exactly what to do next to succeed on Facebook.” The company says the tool aims to make it easier for creators to connect with their audiences and demonstrates how to grow on the platform.

Availability remains limited to early testing. The Creator Studio app is not yet widely available. TechCrunch reports that Meta is currently testing it with select creators, and there is no announced timeline for a full rollout.

Facebook creators can join a waitlist for early access. The original Creator Studio was discontinued in 2023 in favor of Meta’s broader Business Suite platform for page management and content scheduling.

The AI features raise questions about authentic engagement. The app’s ability to draft replies to comments has drawn a skeptical reaction, which noted that using an AI chatbot to respond to all audience comments undercuts the idea of genuine community interaction. An accompanying image from Meta illustrates the feature in action.

The revival arrives more than two years after the original service shutdown in 2023. Meta’s announcement positions the AI companion as a dedicated tool separate from its other creator and business management offerings.