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Multiple outlets (TechCrunch, Social Media Today, MediaPost, Tubefilter) confirm Meta's revival of Creator Studio as an AI companion app for Facebook creators.

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Home/Tech/Meta revives Creator Studio as AI companion app
VERIFIEDBy Xavier Rivera· ·1.5 min read

Meta revives Creator Studio as AI companion app

Meta has revived its discontinued Facebook Creator Studio as a standalone AI companion app centered on an AI Creator Assistant that provides performance insights, growth recommendations, and automated comment replies. The app is currently in testing with select creators via a waitlist, more than two years after the original platform was shuttered in favor of Business Suite.

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Meta revives Creator Studio as AI companion app
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TL;DRAI · 60 sec read

Meta revives Creator Studio as a standalone AI app after shutting the original down in 2023. The new app centers on an AI chatbot that tracks performance, suggests engagement improvements, and drafts comment replies for Facebook creators, though this automation sparks skepticism about real community connections. It is currently available only to select testers via a waitlist.

Meta has revived its Facebook Creator Studio as a standalone AI companion app after shuttering the original page management platform in 2023.

Meta reimagines Creator Studio with AI at its core. The new app centers on the AI Creator Assistant, a chatbot that delivers performance tracking insights and tailored recommendations for improving engagement. Users can also query it to identify the most important audience comments and instantly draft replies in their own voice.
Users can also query it to identify the most important audience comments and instantly draft replies in their own voice.

Meta states the app shows creators “exactly what to do next to succeed on Facebook.” The company says the tool aims to make it easier for creators to connect with their audiences and demonstrates how to grow on the platform.

Availability remains limited to early testing. The Creator Studio app is not yet widely available. TechCrunch reports that Meta is currently testing it with select creators, and there is no announced timeline for a full rollout.
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Facebook creators can join a waitlist for early access. The original Creator Studio was discontinued in 2023 in favor of Meta’s broader Business Suite platform for page management and content scheduling.
The app’s ability to draft replies to comments has drawn a skeptical reaction, which noted that using an AI chatbot to respond to all audience comments undercuts the idea of genuine community interaction.

The AI features raise questions about authentic engagement. The app’s ability to draft replies to comments has drawn a skeptical reaction, which noted that using an AI chatbot to respond to all audience comments undercuts the idea of genuine community interaction. An accompanying image from Meta illustrates the feature in action.
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The revival arrives more than two years after the original service shutdown in 2023. Meta’s announcement positions the AI companion as a dedicated tool separate from its other creator and business management offerings.
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