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Home/Tech/Microsoft says Frontier Company has run nearly 500 AI projects
VERIFIEDBy Xavier Rivera·Thursday, November 12, 2026 at 1:06 PM AST·1.5 min read

Microsoft says Frontier Company has run nearly 500 AI projects

Microsoft Frontier Company says it has worked on nearly 500 AI projects with more than 200 customers in 28 countries. Named customers include Unilever, 3M, BMW, Mastercard, Siemens, and Novo Nordisk.

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Microsoft says Frontier Company has run nearly 500 AI projects
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TL;DRAI · 60 sec read

Microsoft Frontier Company says it has worked on nearly 500 AI projects with more than 200 customers in 28 countries. Most customers who finished a first project came back. Unilever is using a factory digital twin in Pondicherry, on Nvidia Omniverse and Azure. 3M's order workflow is still expected, not finished.

Microsoft Frontier Company says it has moved past demos. Rodrigo Kede Lima, the unit's president, wrote on November 12 that the question he hears is how to get from AI that impresses to AI that changes how a business runs. To date, we have engaged on nearly 500 projects with over 200 customers across 28 countries.


To date, we have engaged on nearly 500 projects with over 200 customers across 28 countries.
The customer list is on the post. It names 3M, Alaska Airlines, BMW, Core42, KT, Land O'Lakes, London Stock Exchange Group, Mastercard, McKesson, Northern Trust, Novo Nordisk, Publicis Groupe, Saint-Gobain, Siemens, and Unilever. Most customers who finished a first project came back. Those returns produced hundreds of follow-on projects. Customers don't come back for engineers. Lima says they come back because the first job produced something they could measure.


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Unilever's example is a factory, not a slide. At the Pondicherry plant, Unilever's largest home-care liquids factory in South Asia and a 2026 World Economic Forum Lighthouse site, a digital twin built on Nvidia Omniverse and hosted on Azure uses live data. The post says it helps teams see problems before they happen, watch performance as it happens, and walk operators through a fix.


Customers don't come back for engineers.
3M's project is still a build, and the payoff is stated as expected. Microsoft engineers are working with 3M's Global Business Services team on an agent workflow for customer orders. The work covers credit checks, delinquency checks, and system updates, with a person still approving and a dashboard for what is happening. The post says the setup is expected to cut manual work, speed the process, and move cash faster. No finished saving is stated.


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Publicis is the third example, and it is a co-build. Microsoft engineers are working beside Publicis teams on agent processes grounded in Microsoft IQ. The wider claim is that the slow part is not the model. It is picking the workflow, adding governance, and changing how people work.

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