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VERIFIEDBy Xavier Rivera· ·1 min read

Microsoft scraps Microsoft Gaming, revives Xbox brand

Microsoft Xbox CEO Asha Sharma announces the end of the Microsoft Gaming division name, reverting to Xbox as the gaming identity. The change emphasizes fan focus amid recent strategic reversals like Game Pass adjustments.

Source:The Verge
Microsoft scraps Microsoft Gaming, revives Xbox brand
TL;DRAI · 60 sec read

Xbox CEO Asha Sharma announces in an internal town hall that Microsoft is scrapping Microsoft Gaming and returning to Xbox as the identity for its gaming division. Sources familiar with the meeting tell The Verge that Sharma stated, “Xbox needs to be our identity,” noting Microsoft Gaming marked a departure from that.

Microsoft adopted the Microsoft Gaming name in 2022 alongside its Activision Blizzard acquisition plans, promoting Phil Spencer to CEO to position gaming across Xbox, PC, mobile, and cloud.

Sharma's move aligns with her "return of Xbox" promise to prioritize fans and fix past errors, including this week's reversal on adding future Call of Duty titles to Xbox Game Pass—a decision fiercely debated internally.

The company now displays "return of Xbox," "great games," and "future of play" slogans on Xbox office walls, echoing Sharma's February memo to employees. A new, less flat Xbox logo with glass effects appears on Microsoft's campus and in internal Project Helix materials, ahead of the June Xbox showcase.
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VERIFICATION STATUS

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Source: The Verge
Claims cross-referenced
No factual discrepancies detected
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