Rivian laid off hundreds of workers in its service and customer organization on Tuesday, less than 2% of its roughly 15,200-person workforce, one week after beginning R2 SUV deliveries. The move aims to narrow losses as the unprofitable company ramps production of its mainstream model amid a tougher EV market and the loss of federal purchase incentives.

The company has never posted an annual profit.
Rivian started deliveries of its more affordable R2 SUV seven days before the job cuts.
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