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WSJ, CNBC, Electrek, TechCrunch, and Reuters all confirm Rivian laid off hundreds of workers (<2% of staff) on Tuesday, a week after R2 SUV deliveries began.

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Home/Tech/Rivian Lays Off Hundreds One Week After R2 Deliveries Begin
VERIFIEDBy Xavier Rivera· ·1.5 min read

Rivian Lays Off Hundreds One Week After R2 Deliveries Begin

Rivian laid off hundreds of workers in its service and customer organization on Tuesday, less than 2% of its roughly 15,200-person workforce, one week after beginning R2 SUV deliveries. The move aims to narrow losses as the unprofitable company ramps production of its mainstream model amid a tougher EV market and the loss of federal purchase incentives.

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Rivian Lays Off Hundreds One Week After R2 Deliveries Begin
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TL;DRAI · 60 sec read

Rivian laid off hundreds of workers, under 2 percent of its staff, one week after starting R2 SUV deliveries. The cuts hit service, customer, sales, and marketing teams as the company seeks to cut losses. Rivian lost 3.6 billion dollars last year on 42,000 vehicles and has never turned an annual profit. It now faces weaker EV demand and shifting U.S. regulations.

Rivian has laid off hundreds of workers, representing less than 2% of its workforce, as the EV maker seeks to narrow losses and scale profitably.

Rivian restructures service and customer teams. The cuts, which took place on Tuesday, affect some teams in the service and customer segments, including sales and marketing. A spokesperson confirmed that those affected may apply for other open positions at the company.
The company has never posted an annual profit.
The company had about 15,200 employees at the end of last year. Rivian said in a statement that it recently restructured a handful of teams as it works to profitably scale its business.

The layoffs follow the R2 SUV launch by one week. Rivian started deliveries of its more affordable R2 SUV seven days before the job cuts. The model is intended to shift the company from a niche luxury EV maker toward a mainstream brand.
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Rivian hopes the R2 will help it achieve profitability. The company has never posted an annual profit.
Rivian started deliveries of its more affordable R2 SUV seven days before the job cuts.
Rivian reports steep losses on low vehicle volumes. The EV maker lost $3.6 billion last year while delivering 42,247 vehicles. Its automotive segment lost about $6,000 per vehicle delivered in the first quarter of this year, according to company filings.

Multiple layoff rounds have occurred in the past year. Rivian laid off more than 600 workers in October, roughly 4.5% of its workforce at the time. Those earlier cuts mainly targeted marketing, vehicle operations, sales, delivery and mobile operations teams.
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The latest reductions come as Rivian and other EV manufacturers face a more challenging market. This includes changing regulations under the Trump administration, such as the elimination of a $7,500 federal incentive for purchasing an EV. The company continues to ramp up R2 production, which it views as critical to its path to profitability.
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