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Multiple outlets including Reuters, The Guardian, Deadline, Hollywood Reporter, and Sky News confirm Sky's £1.6B acquisition of ITV's media and entertainment business on July 6, 2026.

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via Engadget

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Home/Markets/Sky buys UK's largest commercial broadcaster ITV for £1.6B
VERIFIEDBy Xavier Rivera· ·1.5 min read

Sky buys UK's largest commercial broadcaster ITV for £1.6B

Sky has agreed to buy ITV's media and entertainment business for £1.6 billion base with up to an additional £200 million earn-out, gaining its broadcast channels and ITVX platform. The move aims to build scale against streaming giants and YouTube but faces regulatory scrutiny over media plurality.

Source:Engadget
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Sky buys UK's largest commercial broadcaster ITV for £1.6B
TL;DRAI · 60 sec read

Sky acquires ITV for £1.6 billion, taking its channels, ITVX and Love Productions while ITV keeps its Studios unit. The combined company would rank as the UK's second-largest broadcaster behind the BBC. Sky seeks added scale to compete with global streamers and YouTube, pending regulatory approval.

Sky has confirmed its acquisition of ITV, the UK's biggest commercial broadcaster, in a deal valued at £1.6 billion base with up to an additional £200 million earn-out.

Sky acquires ITV's media and entertainment business. The Comcast subsidiary will pay around $2.8 billion for ownership of ITV's free-to-air broadcast channels and its on-demand platform ITVX.
Sky will also gain control of Love Productions, the company behind the Great British Baking Show and competitions such as the Great British Sewing Bee.

The transaction follows talks that began in late 2025. Sky will also gain control of Love Productions, the company behind the Great British Baking Show and competitions such as the Great British Sewing Bee.
POST FROM @engadget· official outlet tweet announcing and linking the article
https://x.com/engadget/status/2074107355063546006

ITV retains its Studios business after the sale. The broadcaster will keep its Studios division, which produces series including The Voice and Love Island. This separation leaves ITV with its core content creation operations while divesting the media and entertainment assets.
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The combined entity is projected to rank as the UK's second-largest broadcaster. If regulators approve the deal, the new business would sit behind the BBC and ahead of YouTube. Sky cited the need for greater scale to compete with global streaming giants and YouTube as the driving rationale.
If regulators approve the deal, the new business would sit behind the BBC and ahead of YouTube.

Regulators have already expressed concerns about media plurality in the wake of the Paramount and Warner Bros. deal. Sky will need to use its scale argument to persuade those authorities during the review process.
The deal remains subject to regulatory approval. No timeline has been given for when the transaction could close. ITV and Sky have structured the agreement to separate the Studios business from the assets being transferred.
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