By Xavier Rivera· ·1.5 min read
Spotify Adopts Apple's HLS Tech for Video Podcast Distribution
Spotify is adopting Apple’s HLS technology for video podcasts, enabling creators to distribute shows across both platforms without changing their setup. The integration also includes monetization support so creators do not have to choose between reach and revenue.
Source:9to5Mac
TL;DRAI · 60 sec read
Spotify is embracing Apple’s HLS technology for streaming video podcasts. This follows Apple’s major upgrade to the video experience for Apple Podcasts earlier this year, in which the company deployed its HTTP Live Streaming technology to enhance how video shows are delivered and consumed.
Apple shipped the upgraded experience for iPhone, iPad, Apple Vision Pro, and the web at the end of March. The company hopes its OS 27 software updates bring enhanced video podcasts to the Mac and Apple TV next month.
Spotify has announced plans to adopt Apple’s HLS technology for video podcasts. This will allow creators to easily distribute video podcast shows for both Apple Podcasts and Spotify.
Starting this year, Spotify for Creators and Megaphone will support Apple Podcasts’ HLS video technology. The company says this will enable Spotify-hosted creators to distribute their video podcast content across platforms, reaching audiences on both Spotify and Apple Podcasts without changing their existing setup.
The development represents a major step toward truly platform-agnostic video distribution. Spotify will support monetization for video content on Apple Podcasts so creators do not have to choose between audience reach and revenue.
Spotify is actively working on this integration in coordination with Apple and will have more to share on timeline details in the near future. In order to provide Spotify-first streaming capabilities, Spotify requires content to be directly uploaded to the platform instead of distributed through standardized methods such as RSS.
This enables powerful tools for creators including monetization based on actual user engagement, real-time performance analytics, and more. Creators can still use RSS for distribution elsewhere while tapping into Spotify-first advantages.
The company’s goal is to make monetization easy no matter where content is viewed. It will share more information soon on how video monetization for Apple Podcasts-distributed video will work through its creator platforms.
Apple shipped the upgraded experience for iPhone, iPad, Apple Vision Pro, and the web at the end of March. The company hopes its OS 27 software updates bring enhanced video podcasts to the Mac and Apple TV next month.
Spotify has announced plans to adopt Apple’s HLS technology for video podcasts. This will allow creators to easily distribute video podcast shows for both Apple Podcasts and Spotify.
Starting this year, Spotify for Creators and Megaphone will support Apple Podcasts’ HLS video technology. The company says this will enable Spotify-hosted creators to distribute their video podcast content across platforms, reaching audiences on both Spotify and Apple Podcasts without changing their existing setup.
The development represents a major step toward truly platform-agnostic video distribution. Spotify will support monetization for video content on Apple Podcasts so creators do not have to choose between audience reach and revenue.
Spotify is actively working on this integration in coordination with Apple and will have more to share on timeline details in the near future. In order to provide Spotify-first streaming capabilities, Spotify requires content to be directly uploaded to the platform instead of distributed through standardized methods such as RSS.
This enables powerful tools for creators including monetization based on actual user engagement, real-time performance analytics, and more. Creators can still use RSS for distribution elsewhere while tapping into Spotify-first advantages.
The company’s goal is to make monetization easy no matter where content is viewed. It will share more information soon on how video monetization for Apple Podcasts-distributed video will work through its creator platforms.
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