Tim Cook Gives Farewell Remarks at Final Keynote as CEO

Tim Cook delivered emotive final remarks at what is expected to be his last keynote as Apple's CEO.

Cook reflects on his tenure during pre-recorded video. Wrapping up a pre-recorded video message at WWDC 2026, Cook reflected on his time at the company. He said some of the highlights of his time as CEO have been events like this, sharing powerful new tools with developers.

Cook added that what developers create with Apple's platforms has been a constant reminder that imagination has no limits. He repeated that one of the greatest highlights of his time as CEO have been events like this, sharing powerful new tools with all of you and what you create with them has been a constant reminder that imagination has no limits.

Developers praised for impact on users. Over the years, developers have helped people create, learn, and experience the world in explain ways. With the incredible capabilities introduced today, Cook said he truly believes the best is still ahead.

Cook calls leadership an honor. Cook said it had been an honor to lead the company. He described Apple's north star as always creating products that serve people's needs. He repeated that he truly believes the best is still ahead before thanking the audience.

Succession plan set for September. Cook has served as CEO since 2011, succeeding Steve Jobs. John Ternus, Apple's SVP of Hardware Engineering, will takeover from Cook in September, just in time for the announcement of new iPhone models.