Waymo will begin offering driverless rides to employees in San Diego, Las Vegas, Tampa and Denver in the coming weeks before opening the service to the public. The expansion strengthens the company's lead in the U.S. robotaxi market while it targets 1 million weekly trips by year-end.

The firm enjoys a clear edge in the developing American robotaxi arena relative to Tesla and Amazon-owned Zoox.
Amid Fourth of July events, several cars in San Francisco sat immobilized in gridlock until batteries drained, and one reportedly headed toward fireworks.
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Tesla began public rides in its steering-wheel-free Cybercab in Austin this evening while NHTSA opened an Audit Query into the company’s determination that the vehicle meets existing federal safety standards. The review targets Tesla’s self-certification at a moment when the agency is revising eight rules for driverless cars and other robotaxi developers have secured exemptions.
Tesla has started engineering tests of its production Cybercab on public roads in Austin, Texas, for the first time (first reported around June 30). The step advances the company's plan for a driverless ride-hailing service centered on a vehicle without steering wheel or pedals.
Zoox unveiled an updated version of its purpose-built robotaxi with lighter interior colors, refined seating, improved visibility features, and enhanced audio capabilities based on rider feedback from half a million rides. The changes aim to deliver greater comfort and simplicity while the Amazon-backed company advances its fully driverless ride-hailing service.
Waymo launched its first membership program, Waymo Premier, an invite-only $29.99 monthly tier offering priority pickups, 10% cash back, early city access and free cancellations. The move seeks to build loyalty as the robotaxi service scales toward 1 million weekly rides and enters more than 20 cities.
Waymo acquired Apple’s former 5,500-acre autonomous vehicle proving ground in Arizona for $220 million, nearly double Apple’s 2021 purchase price. The site, once central to the now-canceled Project Titan, strengthens Waymo’s testing capabilities as it aims to reach 1 million weekly robotaxi rides by year-end.