Apple Reportedly Eyes $2,899 Start for Touchscreen MacBook Pro

Apple's first touchscreen MacBook Pro could carry a steep starting price, according to a report from Bloomberg's Mark Gurman. Citing people familiar with the plans, Gurman says Apple has discussed charging $2,899 for a 14-inch model with an M5 Pro chip. The current 14-inch MacBook Pro starts at $2,499.

Gurman says the 16-inch version could cost at least $3,399 if Apple applies the same $400 premium to today's $2,999 starting price. That figure is an estimate in the report, not a price Apple is reported to have set. According to the report, the new models would add OLED touch displays and a Dynamic Island to the Mac for the first time, with a thinner and lighter body, a reworked hinge so the screen stays steady when touched, and a new cooling system. Gurman has said the laptops will use M5 Pro and M5 Max chips.

Gurman reports that the touch models would sit above the current non-touch MacBook Pro, which he does not expect to go away for now. He says Apple plans to take preorders on Oct 28, with availability possibly as early as Nov 6.

Apple has not confirmed any of this. The company announced a 14-inch MacBook Pro with the new M6 chip on Oct 27, with preorders opening Oct 28 at 1:10 PM AST and availability on Nov 6; that model uses the existing display. Apple's "Pro and Tell" event begins at 1:00 PM AST on Wednesday, Oct 28. All details of the touchscreen models remain unconfirmed until Apple announces them.

Sources: Bloomberg (Mark Gurman); Gurman on X; Apple.