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Nikkei Asia, Reuters, 9to5Mac and others corroborate the iPhone 18 Pro order cuts amid price hikes and soft demand; DigiTimes adds China-specific and Duo details.

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via DigiTimes Asia

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Home/Tech/DigiTimes: Apple iPhone 18 Pro shows mixed demand with order cuts
VERIFIEDBy Xavier Rivera· ·1 min read

DigiTimes: Apple iPhone 18 Pro shows mixed demand with order cuts

DigiTimes: Apple's iPhone 18 Pro lineup shows mixed demand signals weeks after launch. Reports of component order cuts contrast with stronger demand for the Pro Max and foldable iPhone Duo amid rising memory costs.

Source:DigiTimes Asia
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DigiTimes: Apple iPhone 18 Pro shows mixed demand with order cuts
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TL;DRAI · 60 sec read

DigiTimes: DigiTimes reports Apple cut iPhone 18 Pro component orders weeks after launch, indicating sales below expectations. Premium Pro Max and foldable iPhone Duo models show stronger demand. The split highlights pressure on Apple's premium strategy amid rising memory costs.

Apple's iPhone 18 Pro lineup is showing mixed demand signals weeks after launch.

Component order cuts suggest weaker sales. Reports indicate cuts in component orders for the iPhone 18 Pro models.
The split in demand signals comes as rising memory costs drive smartphone prices higher overall.
These cuts point to sales falling short of expectations.

Stronger demand appears for premium variants. Chinese supply-chain sources report higher interest in the pricier Pro Max model.
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The foldable iPhone Duo also shows robust demand according to the same sources.
This divergence underscores challenges in Apple's current premium positioning.

Premium strategy faces growing pressure. The split in demand signals comes as rising memory costs drive smartphone prices higher overall.

This divergence underscores challenges in Apple's current premium positioning.
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Apple has not confirmed it.

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