Netflix Applied GenAI Workflows to Approximately 300 Shows and Films This Year

The streaming service has turned to generative AI tools in roughly 300 titles during 2026, according to its latest financial disclosure.

Netflix details its AI usage in Q2 shareholder letter. The company reported the total in the shareholder letter covering its second-quarter results released on July 16, 2026. It highlighted three productions that relied on the technology "to create highly complex sequences": Glory (India), Brasil 70: A Saga do Tri (Brazil) and The American Experiment (US).

The platform had already incorporated generative AI into at least one original series by July 2025. Netflix has since pursued acquisitions and opened dedicated studios to broaden its use of these systems.

AI delivers faster, cheaper output according to Netflix. Its earnings document states that the company is "increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost than traditional methods." Executives have never hidden the service's enthusiasm for artificial intelligence.

Human oversight remains essential in AI-assisted production. While generative AI can generate material far faster than visual-effects crews or animators, skilled professionals must still refine the output so it integrates properly with the surrounding footage.

Netflix and the studios it works with show no signs of slowing their investment. The share of titles involving these tools is reportedly set to keep expanding.