Rivian Confirms June 9 Launch for R2 with Orders, Demos and Deliveries
Rivian confirms the R2 launches on June 9 with order invitations, demo drives at its Spaces and initial customer deliveries all beginning that day. The concurrent approach seeks to avoid criticism from the R1 rollout as the company shifts toward mass-market EVs.
Rather than a slow staggered release, Rivian pushes three major milestones on June 9. Early reservation holders receive emails requesting confirmation of orders prepared via the online configurator. Customers do not need to confirm orders immediately, but the pricing initially configured or Launch Edition trim availability may not remain if they wait.
Rather than a slow staggered release, Rivian pushes three major milestones on June 9.
Rivian sets the delivery window for the Launch Edition at 2 to 6 weeks for those who confirm orders. Rivian Spaces across the United States open for prospective buyers to take demo drives rather than view only static showroom displays. The first production R2 vehicles deliver to customers the same day.
https://x.com/Rivian/status/2059722717503397921
Order invitations begin on a rolling basis starting June 9. Reservation timestamps and delivery locations serve as the primary factors, with areas around Rivian Service Centers receiving invites sooner than those farther away. Current and previous R1 owners as well as those with expiring R1 leases receive prioritization.
The first wave of deliveries focuses on the Launch Edition. That version starts at $57,990 and includes the dual-motor Performance trim.
The launch marks Rivian's biggest milestone as the company moves from a high-end EV manufacturer to a mass market automaker.
The launch marks Rivian's biggest milestone as the company moves from a high-end EV manufacturer to a mass market automaker. The original R1 launch drew criticism for slow delivery ramps, staggered timelines and delayed customer deliveries. By concurrently handling order configurations, public test drives and vehicle deliveries, Rivian seeks a smoother launch.
Rivian aims to capitalize on consumer momentum. The strategy lets prospective buyers see the R2 in their own neighborhoods and test drive it locally before finalizing purchases.
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