Amazon Invests €10B in Europe Robotics, Adds 25,000 Jobs

Amazon announced more than €10 billion in investments to expand and modernize its European fulfillment centers with next-generation robotics, plans to add 25,000 jobs in the region, and a $1 billion global commitment to employee upskilling. The announcements were made at the company's Delivering the Future event in London and include expansion of its Amazon Now ultra-fast delivery service.

Next-generation Proteus robot gains site-wide mobility and conversational control. The next generation of Amazon's autonomous Proteus robot can now operate anywhere items need to be moved across sites, not just in dock areas. Using advances in AI, employees can direct Proteus with plain, conversational text-based prompts without the need for technical commands or programming interfaces.

An employee tells it what needs to be done, and the robot figures out the priority, the route, and the timing. Like its predecessor, the new Proteus is designed to take on physically demanding tasks, moving heavy carts and covering long distances. This allows employees to focus on managing inventory flow and ensuring quality control. It is currently being piloted in Amazon's labs, with deployment in Europe planned for the first half of 2027.

Europe fulfillment centers set for €10 billion modernization drive. Amazon is investing more than €10 billion over the coming years to expand and modernize fulfillment centers across Europe, expanding its robotics capabilities to support employees and improve operations. The investment includes the expansion of Vulcan, Amazon's first robot with a sense of touch, and STARK, a new robotic system that works alongside employees to pick full totes from conveyors and place them on carts.

STARK was first piloted in Barcelona, Spain. Amazon plans to expand STARK to 15 sites across Europe by 2027. As part of this investment, Amazon plans to grow its European fulfillment center workforce by 25,000 over the coming years.

Career Choice upskilling program receives $1 billion commitment. Amazon is committing $1 billion to Career Choice by 2030, a centerpiece of the $2.5 billion Future Ready 2030 initiative. More than 300,000 employees have already participated in Career Choice globally, including 30,000 in the UK.

The program focuses on high-growth careers in cybersecurity, software development, logistics, renewable energy, and mechatronics. These investments reflect Amazon's broader push to use AI and robotics to support its workforce by taking on repetitive and physically demanding tasks so employees can focus on higher-skilled roles.

Amazon Now ultra-fast delivery expands to international markets. Amazon Now ultra-fast delivery is expanding internationally, primarily in India and the UK. The expansion brings ultra-fast delivery options to more international cities as part of efforts to speed up deliveries for customers.