FIFA has unveiled its updated Digital Football Strategy to build a multi-partner ecosystem across gaming and esports instead of a single flagship title. The plan includes seven partnered games spanning four distinct categories and is timed ahead of the 2026 World Cup.
Rather than returning to the traditional model of one flagship football game, FIFA is now positioning itself as the centre of a much broader football gaming ecosystem.
According to FIFA, the new strategy will see the organisation move away from a single-partner model and instead become what it describes as a multi-partner ecosystem orchestrator.
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