Sony is hiring a Senior Director for Digital Games Monetization to lead adoption of Intelligent Pricing on the PlayStation Store. The role also covers expansion of the Targeted Offers program and use of data, automation, and AI for commercial optimization.
The role also includes accelerating development of future monetization capabilities that leverage data, automation, and AI to improve publisher outcomes.
Players observed dynamic pricing on the PlayStation Store earlier this year, with some titles priced nearly twice as high as others.
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Sony is rolling out QSSR, a lightweight AI upscaling feature, to the standard PS5 starting October 1. The move reduces exclusivity around the PS5 Pro's PSSR technology and brings the capability to all users via game patches today plus dev library availability.
Sony is testing immediate wallet credits for buyers of select PlayStation Store games including The Blood of Dawnwalker and Resonance: A Plague Tale Legacy, with credits as high as $10 appearing after purchase. The test, linked to a Wallet Credits app first spotted in February 2026, could point to a larger loyalty programme while mirroring long-standing Xbox Store tactics.
Sony Network Communications, the wholly owned Sony Group company behind the So-net internet service provider, says a third party accessed its So-net member database on Oct 19 and that up to about 2.6 million member records leaked, including 443,495 from plala (S Course) and 16 bank-account records. No credit card data leaked, Sony says.
PlayStation has announced the Prism Collection, a lineup of transparent DualSense wireless controllers and matching PS5 console covers in three colors: Flare Orange, Emerald Green, and Graphite Gray. Sony said pre-orders begin November 10, 2026, with the collection launching starting February 4, 2027.
PlayStation Plus Essential members can claim Dead Island 2, Tomb Raider 4-6 Remastered, and Monster Train 2 in November 2026 starting November 3. The additions provide PS5 and PS4 versions across the three titles for eligible subscribers.
