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  • ▲Checked against Salesforce press release and Braze merger agreement (8-K Ex. 2.1): ~$5.66B enterprise value, $47.50 cash per Braze Class A share, expected close in Salesforce fiscal 2028 subject to shareholder and regulatory approvals. Automated attribution/hedge/projected-figure/timing flags are false positives. Evidence: https://www.salesforce.com/news/press-releases/2026/10/20/salesforce-signs-definitive-agreement-to-acquire-braze/ https://investor.salesforce.com/news/news-details/2026/Salesforce-Signs-Definitive-Agreement-to-Acquire-Braze/default.aspx
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Home/Markets/Salesforce agrees to acquire Braze for $5.66 billion
VERIFIEDBy Xavier Rivera·Tuesday, October 20, 2026 at 4:41 PM EDT·1 min read

Salesforce agrees to acquire Braze for $5.66 billion

Salesforce has agreed to acquire Braze for about $5.66 billion in enterprise value. Holders of Braze Class A stock will receive $47.50 per share in cash, and the deal is expected to close in Salesforce’s fiscal 2028, subject to shareholder and regulatory approvals.

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Salesforce agrees to acquire Braze for $5.66 billion
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TL;DRAI · 60 sec read

Salesforce agreed to buy Braze for $5.66 billion. It will pay $47.50 per share in cash to Braze Class A holders. Braze shares jumped more than 51 percent to close at $45.57. The deal is expected to close in fiscal 2028 and still needs shareholder and regulatory approval.

Salesforce has announced an agreement to acquire customer engagement platform Braze in a $5.66 billion deal.

Salesforce will pay $47.50 per share in cash. Holders of Braze Class A common stock will receive that amount under the terms. Braze shares closed at $30.04 on Monday before the announcement.
Shares rose sharply on Tuesday and closed at $45.57 after a brief premarket halt.

Braze stock surges more than 51 percent. Shares rose sharply on Tuesday and closed at $45.57 after a brief premarket halt. The company develops artificial intelligence marketing tools that manage customer data and messaging.
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Transaction faces shareholder and regulatory approvals. The deal is expected to close in fiscal 2028. It remains subject to those required clearances, according to a Salesforce blog post.
The company announced the purchase of AI customer service platform Fin for about $3.6 billion just months earlier.
Braze CEO highlights shared focus on marketers. Bill Magnuson said Salesforce shares the company's commitment to marketers and that the combination will help innovate faster. He added that the two firms will help marketers build deeper relationships with customers.
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Acquisition follows recent Salesforce moves in AI. The company announced the purchase of AI customer service platform Fin for about $3.6 billion just months earlier. In August, Salesforce and Anthropic expanded their partnership with a new plugin called Claudeforce.
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