DigiTimes reports Shopline said its overall GMV rose 20% in 2026 compared with 2025, linking the result to a broader shift toward AI-assisted shopping and intelligent operations.

Correction (Oct 15): An earlier version said Shopline's GMV growth reached 2.5 times the market average. That multiple was not in the DigiTimes article text we could verify; the story now sticks to DigiTimes' confirmed 20% GMV figure.
E-commerce is moving away from traditional traffic management toward AI-assisted shopping and intelligent operations as generative AI accelerates.
The 2.5-times multiple over the market average underscores how individual platforms are diverging in results.
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